Paid Advertising
We architect full-funnel paid media programs across Google, Meta, LinkedIn, TikTok, YouTube, and programmatic display, engineered around incremental acquisition, not last-click attribution theatre.
Our media teams operate on a weekly experimentation cadence: hypothesis, implementation, measurement, decision. Creative is treated as a variable to be tested, not an asset to be precious about. Spend is reallocated dynamically toward the audiences, placements, and creatives that move pipeline, and pulled away from the ones that don't.
Deliverables
- Channel strategy & budget allocation model
- Audience & offer architecture
- Performance creative production
- Conversion tracking & server-side measurement
- Weekly optimization & bi-weekly executive reporting
- Incrementality & geo-lift testing